Project 01 - CAF (Charity Aid Foundation)
DESIGNER / Stephen Hibberd / 2019
CAF/Charity Aid Foundation re-brand and innovative advertising campaign.
To inspire and innovate a new design concept through the use of research methodology.
Also to attempt another way of Charity advertising without the usual guilt methods.
Advertising campaign / logo rebranding / Company stationary / Layar posters / Magazine adverts.
Adobe InDesign / Adobe Illustrator / Adobe Photoshop / Adobe Premiere.
CAF main logo.
CAF 2nd logo.
CAF sub brands including BANK, DONATE and G.A.Y.E.
Posters and advert copy.
Below: The posters with the eight different copy lines which highlight the unusual saying's.
Magazine adverts and Social Media.
Below: Single page and Double page adverts. Also all social media channels following the brand styling.
Below: Round cornered business cards to match the logo style.